Digital marketing mai SEM kya hai? or SEM kam kaise krta hai?

Digital marketing mai SEM kya hai? or SEM kam kaise krta hai?

Hello friends! digital marketing m SEM kya hai? or SEM kam kaise krta hai? iske bare mai aaj mai aapko puri jankari dene wala hun. Doston SEM basically ek paid tarika hai apne product ya service ko online promote krne ka. isme aap basically apne budget ke hisab se apne relevant audience ko target kr skte ho wo bhi kafi alg-lag tarike se. SEM doston aajkal ek bahut hi demanding or effective tarika hai apne business ki online marketing krne ka.

Doston esse pichle post mai maine aapko btaya tha ki Backlink kya hai ?or blog k liye high Quality Backlink kaise bnaye? aapko y post bhi ek bar jarur dekh lena hai. kyonki maine isme aapko backlink ke bare puri detail mai jankari di hai or kaise high-quality backlink  bnakr aap apne blog k seo ko improve kr google ke first page pr rank ho skte eske bare m bhi btaya hai.

aajkal hr bdi company business ko promote krne k liye sbse jyada paisa SEM pr lgati hain kyonki aaj ke time pr log internet pr hain isliye internet marketing aaj hr business ko promote krne ka sbse behtrin tarika hai.

Dosotn ab mai jyada time waste n krte huye apne aaj ke topic pr aata hun doston aaj mai SEM ke bare m puri detail mai jankari dene wala hun mai aapko niche kuch points bta rha hun jis pr aaj ki puri post hone wali hai.

1-SEM kya hai?

2-SEM krne ki jarurat kb pdti hai or kyo?

3-SEM or SEO mai kya difference hota hai?

4-SEM kam kaise krta hai?

1- SEM kya hai?

Doston SEM ka pura name search engine marketing hota hai. SEM se phle aapko search engine kya hota hai? ye bhi pta hona chaiye to doston maine seo kya hai or blog ke liye kyo jaruri hai? ke post mai search engine ke bare btya hai aap ek bar use bhi read kr lena.

waise search engine ek directory hota hai jahan bahut sari website submit hoti hain or jb hm log search engine mai kuch search krte hain to search engine usse related best websites ko show kr deta hain abhi world mai google sbse jyada popular or sbse jyada use ki jane wali search engine hain or doston jo bhi words ka aap use krte ho kisi qurey ke bare m janne k liye use keyword kha jata hai.

to doston search engine or keyword ke bare m to pta chl gya ab mai aapko btata hun SEM (search engine marketing) kya hai?

SEM ek process hai jiske jariye hm apne business ka promotion google pr krte hain or ye process paid hota hain yani hme apne business ko google pr promote krne ke liye paise dene pdte hain hme kitna business chahiye wo hmare budget pr depend hota hain  esi pure process ko SEM kha jata hai. SEM ke jariye hm google pr kai tarike se apne business se related ads bnkar apne business,product ya services ka promotion krte hain or business lete hain. doston ab ek sem ka example dekhte hain taki aapko shi se SEM kya hai? smjh aa jaye

Digital marketing mai SEM kya hai? or SEM kam kaise krta hai?
Digital marketing mai SEM kya hai? or SEM kam kaise krta hai?

phle example mai doston aap upper image m dekh  rhe honge ke maine search kiya best digital marketing course in delhi to google ne mujhe kuch search result dikhaye jisme se kuch ke url address mai ek box bna tha or usme AD likha hua hai iska mtlb en sabhi websites ya company google pr apna paid advertisement chala rhi hain. paid advertisement mai doston jis bhi website ka budget or keyword acha hoga wahi top pr aata hai.

Digital marketing mai SEM kya hai? or SEM kam kaise krta hai?
Digital marketing mai SEM kya hai? or SEM kam kaise krta hai?

Dusre example mai doston jaise aap uper image m dekh rhe honge ki hindustan times ki website hai jis pr ek uper header mai or ek right side mai tata motors ki ad dikhai de rhi hai iska mtlb hai ki tata motors ne google ke through hindustan times pr paid advertisements campaign chlaya hai.

I hope doston ab aapko SEM kya hai? ye smjh m aa hi gya hoga ab hm y jante hain ki hme google pr ya dusre search engine pr kyo paid advertisement krne ki jarurat pdti hai iski kya importance hai.

2- SEM krne ki jarurat kb pdti hai? or kyo?

Doston aapne ab y to smjh liya ki sem kya hai ? or maine aapko sem k kuch example bhi bta diye hain. Ab bat y hai ki SEM yani google pr paid advertisement ki jarurat hme kb pdti hai or kyo pdti hai. waise to doston aap jb bhi apne business se related koi website bnate ho to uska SEO krna to bahut hi jaruri hai.

lekin agr aapki website ek online store type ki jahan aap apne product ko online sell krte ho ya phir aap koi services dete ho iske liye aapko kisi time pr business chahiye hota hai jahan pr aapko apne product ko sell ya phir apni service deni pdti hai wo bhi jldi to wahan pr aap SEO ke bhrose nhi rh skte kyonki seo krne ke bad bhi aapki website ko google mai rank hone m minimum 3 -4 month lg hi jate hain . or ek business related website k liye y kafi jyada time-taking hota hai man lijiye koi festival ka time chl rha hai or aapko apne product sell krne hain to yahan pr aap SEM ka use kr skte ho.

Doston SEM krne ke kuch useful points hain

1-aap jb google pr search ke jariye ads run krte ho to aap kisi particular keyword ko lekar ads chla skte ho taki aapke website pr wahi log aaye jo aapke product ko khridna chhate hain.

2- aap isme location, age group ye sari chizon ko bhi target kr skte ho.

3-SEM or SEO mai kya difference hota hai?

Doston SEM or SEO m sbse bda difference to yahi hai ki SEO ek free process hai jiske jariye hm google ke top pr aa skte hain isme hme bs apni website pr keyword ka shi istemal krna hota hain jbki SEM mai hme kisi keyword pr paid ads chalne hote hain. To basically kam to dono ka ek hi hota hai ki trafiic apni website pr lana lekin SEO free process hai SEM ek paid process hai.

4 -SEM kam kaise krta hai

Doston abhi tk hmne SEM kya hai? iski jarurat kb or kyo pdti hai or y seo s alg kaise y sb jan liya hai. lekin sbse important bat hai ki aakhir SEM kam kaise krta hai? To doston waise to lagbhag sare search engine pr paid ads chla skte hain lekin google abhi duniya mai sbse jyayda use kiya jata hai. ya yunkhe ki lagbhag 90% company apne ads google pr chalte hain. Or aapko ek bat or bta dun ki google ko 80% business bhi enhi paid ads se milta hai. paid ads chalane ke liye google ne Google ad words krke ek programme bnaya jahan pr aap apne gmail id se login kr apne paid ads ko pura control kr skte ho.

Doston basically Google ad words pr 5 types ke ads aap chlata skte ho.

1-Search ads

2- Banner ads (display advertisement)

3-video ads

4-Mobile app ads

5-shopping ads

Doston abhi mai aapko bs google adwors ke type ke bare mai thoda bahut bta rha hun halnkai aage mai aapko in sabhi ke bare ek alg post mai puri detail mai jankari dunga abhi aap bs ek chota sa overview jan lijiye.

Digital marketing mai SEM kya hai? or SEM kam kaise krta hai?
Digital marketing mai SEM kya hai? or SEM kam kaise krta hai?

1-Search Ads

Doston jaise aap uper image mai dekh hi rhe honge ki jb maine search kiya best digital marketing course in delhi to mujhe google ne kuch results dikhaye jisme kuch website ke url ke aage ek box tha or us box ke andr AD likha hua tha to doston yahi search ads hote hain. Mtlb en sabhi website mai jis bhi url mai AD likha hua hai inhone google ko ads chalne ke liye paise diye huye hain.

Digital marketing mai SEM kya hai? or SEM kam kaise krta hai?
Digital marketing mai SEM kya hai? or SEM kam kaise krta hai?

2-Display ads

Doston aapne dekha hi hoga ki jb bhi aap kisi aise website pr jate ho jahan aapko article milta hai jaise news website ya phir kisi blog ko dekh lijiye to wahan pr aapko website ke top mai ya phir right side or website ke content ke bich mai bhi kuch ads najar aate honge wo sb display ads hote hain.

Es case mai business krne wali website google ko paisa deti hain ki wo es trh ki website pr hmare ads ko display kre. Display ads mai doston google or publisher yani jiski website pr ads dikhaye ja rhe hain dono ko paisa milta hai .

jaisa ki aap uper image mai bhi dekh rhe honge ki hundustan times ki website pr tata motors ke ads chl rhe hain to agr koi user hindustan times pr news pdne aata hai lekin use tata motors ki ye ad psnd aati hai or wo us pr click kr deta hain to hindustan times ko iska paisa milta hai jisme se google bhi apna kuch commission leta or doston ye sara paisa tata motors ka hi hota hai kyonki tata motors ne hi ye ads google ke through hindustan times ki website pr lgai thi apne business ko prmote krne k liye.

Digital marketing mai SEM kya hai? or SEM kam kaise krta hai?
Digital marketing mai SEM kya hai? or SEM kam kaise krta hai?

3- video Ads

Video ads mai bhi doston same wahi process hota hai lekin platform change ho jata hai website ki jgh you tube pr company ab apna ads dikate hain jaisa ki aap uper image mai bhi dekh pa rhe honge. Iske alawa doston aapne dekha hi hoga ki jb bhi aap youtube pr kisi video pr click krte ho to sbse phle us pr ads chlte hain or jb aap use skip krte ho to wo ads ht jata hai ye sb video ads hote hain.

Digital marketing mai SEM kya hai? or SEM kam kaise krta hai?
Digital marketing mai SEM kya hai? or SEM kam kaise krta hai?

4-Shopping ads

Shopping ads doston wo hote hain jb bhi aap kisi chiz ko online khridna chahte ho or use google pr type krte ho to aap google ke search result page pr website list ke alawa bhi kuch sponserd ads dikhai dete hain jo kai bar search result ke top pr ya phir right side mai bhi hote hain jaisa ki aapko uper image mai bhi dikahi de rha hoga.

5-Mobile app ads

Doston aap jb bhi mobile mai koi app install krte ho or use krne jate ho to aapko kai sare ads bhi dikahi dete honge wo sabhi mobile app ads hote hain . jaise aap koi music app ya phir gaming app download krte ho to aapko game ya songs ke bich mai kuch ads bhi run hote huye dikhai dete honge ye sb mobile app ads ke example hain.

Final words

I hope doston aapko ab smjh aa hi gya hoga ki SEM kya hai? or SEM kam kaise krta hai? esse aage aane wale post mai bhi mai aapko SEM ke bare puri jankari dene wala hun to aapko hmare Email ko subscribe kr dena hain or sath hi doston agr aapka koi suggestion hai to aap hme comment kr skte hain.

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Deepak Bhandari

Hello friends! Mera name Deepak Bhandari hai or mai delhi m job krta hun mujhe Digital Marketing se related topic ke bare shikna or Digtial marketing practically implement krna bahut acha lgta hai . es blog ke jariye bhi mera yahi aim hai ki mai jyada se jyada article ke jariye aap sabhi tak Digital Marketing se related knowledge share krta rhu.

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