Online marketing mai Pay Per click (PPC) ka kya matlab hai? puri jankari

Online marketing mai Pay Per click (PPC) ka kya matlab hai? puri jankari

Hi friends! Aaj hm online marketing mai Pay Per click (PPC) ka kya matlab hai? iske bare mai bat krenge. PPC basically ek online marketing ka paid model hai.  mtlb PPC ke jariye hm apne product or services ki marketing online krte hain.

Digital marketing mai sem kya hai?or SEM kam kaise krta hai?

Google Ads kya hai or google Ads ke kitne types hote hain.

New google Ads account kaise bnate hain? step by srep puri jankari.

Doston Pay Per Click ka kya matlab hai? ye janne se phle hmko ye janana bahut jaruri hai ki marketing kya hoti hai. Doston jb bhi hm koi business start krte hain to apne product ko ya fir services ko logon tk pahuchane ke liye ya unhe apne business ke bare mai btane ke liye hme business ki marketing krne ki jarurat pdti hai. Ab apne business ki marketing krne ke liye hmare pas 2 tarike hote hain ek traditional marketing jisme hm apne product se related banner,poster or tv Ads ke jariye krte hain. or dusra tarika hai online marketing.

Doston tradistioanl marketing ki tulna mai online marketing aajkal bahut hi pouplar ho chuka iske kai reason bhi hain. Traditional marketing mai apne product ko sirf kisi particular area mai hi show kra skte ho lekin online marketing ke jariye aap pure world mai apne product ko show kra skte ho or sath hi aap unhi logon ko target kr skte ho jo aapke product mai interest lete ho or doston online marketing mai aapko cost traditional marketing ki comparison mai bahut hi km lgti hai. yahi reason hai ki aaj sari big or small company ab online marketing ko hi jyada psnd krne lgi hain.

Online marketing mai Pay Per Click (PPC) ka kya matlab hai?

Doston ab aapko ye pta lg gya hoga ki online marketing kitni important hai or pay per click (PPC) online marketing ka hi ek bahut hi important model hai.

Doston aap jb bhi mainly google pr apni koi query search krte ho to google aapke query se related kuch result aapko show krata hai. wo result basically alg -alg website ke posts ya pages hote hain. inhi resulat mai se kuch post ya pages ke link mai hm ek chota sa box dekhte honge jisme AD likha hota hai. iska yahi matlab hota hai ki us particular website ne apne product ya fir service ki marketing krne ke liye google ke thorugh online Ads chlaye hain. doston esi online Ads ke chlante ke tarike ko hm basically pay per click (PPC) marketing khte hain.

Online marketing mai Pay Per click (PPC) ka kya matlab hai? puri jankari
Online marketing mai Pay Per click (PPC) ka kya matlab hai? puri jankari

Doston Pay per click (PPC) jaise ki name se hi clear hai hr ek click pr pay krna. Jb bhi koi user google pr apni query search krta hai or use AD likha hua koi link dikhai deta hai or agr wo us pr click kr deta hai to jo bhi us website ka owner hoga use google ko kuch pay krna hota hai. ese hi Pay per click khte hain.

Pay per click ko ek example se smjhte hain. man lijye mera mens cloths ka ek business hai or mai apne mens clothes ko sell krne ke liye google pr Ads campaign chlata hun. Ab jb bhi koi user google pr mens clothes search krega to use meri website show hogi or agr wo user mere website ke link pr click krta hai to mere account mai se kuch paise google le leta hai yahi Pay Per click hota hai. ab doston google mujhse tabhi paise leta hai jb koi user mere website pr click krta hai otherwise koi bhi paisa mujhe nhi dena pdta hai.

PPC ka Use

Doston PPC ka use aaj ke time pr small ya big sabhi company kr rhi hain. ab chahe wo company koi product sell krte hain ya fir koi service deti ho wo sabhi apne business ki marketing ke liye PPC ko hi prefer kr rhe hain. PPC ka use bhi bahut hi easy hai aap thodi bahut knowledge ke bad apne business ki marketing strategy ke hisab se easily PPC marketing ka Use kr skte hain.

PPC ke benefit

Doston Pay Per click (PPC) ke fayde hi fayde hain dekhiye kaise-

1- PPC ke jariye aap sirf unhi logon ko target kr skte hain jo aapke product ko lekar interested ho jisse aapka business ka conversion rate bdta hai.

2- PPC ke jariye aap kis age ya fir kis location ko target krna chahte ho ye bhi decide kr skte ho.

3- Or sbse bdi bat PPC ki marketing mai aapki cost bahut hi km aati hain. ye smjh lijiye ki traditional marketing ke half cost aapki PPC marketing mai aati hai bs.

4- Doston jb bhi aap apne business se related koi website bnate ho to uska sbse phle goal yhi hota hai ki logon tk kaise pahucha jaye. uske liye sabhi log apni website ka SEO krte hain lekin SEO krne ke bad bhi aapki website kafi bar google ke first page pr nhi aa pati ya aati bhi hai to wo bhi kafi short time ke liye. Lekin agr aap PPC ke jariye paid tarike se google pr ads chlate ho to google aapko aapke particular keyword pr hmesha top pr rkhta hai.

PPC ka price kaise decide hota hai?

Doston aapko google pr PPC model ke tarike se Ads chlane ke liye kitna pay krna hoga y basically 2 main factor pr depend krta hai ek hai keyword or dusra location.

Location

Doston aapne jo paid Ads google pr chalaya hai use kis location ke log dekh rhe hain esse bhi aapke PPC ka rate decide hota hai. jaise ki agr aapke ads pr kisi small country like Bhutan,Nepal Bangladesh se click kr rhe hain to aapko jyada pay krne ki jarurat nhi hai lekin han agr koi big country like America,England,japan yahan se click rkte hain to aapko Jayda pay krna hota hai.

Keyword

Agr doston aapke keyword insurance,loan or health jaise topic se related hain to aapko costly Ads chlane ki jarurat pdegi. Or kisi or topic se related keyword pr aap sste mai bhi ads google pr chla skte ho.

Final words

I hope doston aapko online marketing mai Pay Per click (PPC) ka kya matlab hai? ye ache se smjh aa hi gya hoga or agr aapka koi suggestion hmare post ya fir blog se related hai to aap hme comment kr skte hain.

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Deepak Bhandari

Hello friends! Mera name Deepak Bhandari hai or mai delhi m job krta hun mujhe Digital Marketing se related topic ke bare shikna or Digtial marketing practically implement krna bahut acha lgta hai . es blog ke jariye bhi mera yahi aim hai ki mai jyada se jyada article ke jariye aap sabhi tak Digital Marketing se related knowledge share krta rhu.

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